Competent text translation attracts more customers to the offer, which increases the profit. Not to mention slang terms and abbreviations, which may be hard to find on the Internet. Such an approach to landing page design increases the trust of potential customers, as they see that the advertiser talks the same language, he is aware of their problems and he aims to help solve them.

In this article, we didn’t mention Google and Yandex Service by intent to overview less known online translation services, which offer quality translation and useful features.

We’ve translated landing pages of top offers in Spain (a Rolex Daytona replica and a Go Potent male-enhancement tea) from the original language into Spanish and asked our fellow native-speaker, Danny, to comment on the translation. You can have these texts for your ads!

DeepL

• Languages: translates from 24 languages to 26 languages (including Brazilian Portuguese, American English, and British English)
• Character limit: up to 5,000
• Mobile app:Linguee on iOS, Android

It’s the top online translation service, which is best if you work with foreign traffic. DeepL is more accurate than Google Translate, but you might want to use them both to double-check your translation. It translates texts up to 5,000 characters for free. If you’re not a professional translator, this will do. You can also divide large text into smaller parts.

Advanced features

• Automatic language detection
• Translates words, phrases, text, docx, and pptx file format
• Glossary
• Translation proofreading option
• Data security: after the text is translated, DeepL erases data from the database. It has protected servers
• Text voice over
• Spell checker

The weak points

• No image translation
• No website translation

Translate.ru (PROMT)

• Languages:22
• Character limit: up to 1,000 without registration and up to 10,000 – for registered users
• Mobile app: iOS, Android

PROMT translation service translates individual words, catchphrases, set expressions, and texts. To improve the translation quality, you can define the text subject. There are the following subjects:

• Universal
• Automobile
• Business correspondence
• Computers
• Medicine
• Private correspondence

There is an additional feature of a context translation, and an option to check the word’s declension and conjugation to make a translation more accurate.

Advanced features

• Translation improvement upon a subject selection
• Built-in grammar tutorials
• Translation of individual words, catchphrases, set expressions, and texts
• Translation proofreading option
• Spell checker
• Option to save recent translations

The weak points

• No images translation
• No text voice over
• No document translation
• No website translation
• No automatic language detection

Bing Microsoft Translator

• Languages:90
• Character limit: up to 1,000
• Mobile app: iOS, Android

Microsoft translation service is best for basic translation when there’s no need to capture the essence of the text, but to understand it in general terms. It translates texts, voice messages, photos, and screenshots. Includes specific phrase books and guides. It also includes frequently used phrases from the following categories:

• Top phrases
• Basic phrases
• Social
• Traveling
• Food
• Emergency
• Dates and numbers
• Technology

Advanced features

• Large language base
• Text voice over
• Image and website translation
• Automatic language detection
• Translation proofreading option
• Audio input
• Spell checker

The weak points

• The image and screenshot translation feature is incomplete
• No option to save recent translations

A common translation issue is that a single word may be translated in several ways depending on the context.

How to choose the right one? If you want your creatives to be accurately translated, you might want to use online dictionaries with contextual examples divided into topics.

Top online dictionaries

Multitran

It’s the best option if you want to make the perfect translation of a creative and get to the bottom of linguistic subtleties of words and phrases. It’s perfect for slang translation. You can suggest your translation and read comments. Words are categorized by subject, making it easy to find the translation you need. Includes context-dependent examples.

Interface screenshot

Word translation indicates framework of reference, dictionary, and options suggested by users

Possible topics with the number of phrases found and their variations

Babla

It’s a dictionary that includes 28 languages. You can listen to the pronunciation. It also includes actual cases of word usage and adverb conjugation. You can offer new translations, which will be reviewed by staff.

Interface

Word translation with usage examples below.

Translation review

Our fellow native speaker reviewed mistranslation cases in several offers and came up with his translation, which the Spaniards will more likely understand the way it was intended.

Rolex Daytona

Rolex Daytona (Long Form) — ES — replica luxury men’s watches

💰 Rate — $19

📊 AR — 40%

Original text

A real piece of watchmaking craft. This watch is reliable, comfortable, and durable, distinguished by its solid design and elegance beyond compare. The perfect combination of quality and style makes this watch a world’s best-seller. There are three options available:

Gold watch for those who want to hit the highlight.

White watch for those who want a touch of style.

Black watch for those who prefer the austere style.

1️⃣ DeepL translation

Este reloj es un verdadero arte relojero. Fiable, cómodo y robusto, este reloj tiene un diseño sólido y una elegancia inconfundible. La perfecta combinación de calidad y estilo hace de este reloj uno de los más vendidos del mundo. Existen tres versiones de esta obra maestra:

Oro: para los que están acostumbrados a ser el centro de atención.

Blanco para los amantes de la sofisticación.

Negro, para los que les gusta ser estrictos con el estilo.

💬 Danny’s comment: The translation is far too literal, some words don’t make sense. However, the grammar is correct.

2️⃣ Bing translation

Este reloj es un verdadero arte reloj. Fiable, cómodo y duradero, este reloj tiene un diseño sólido y una elegancia única. La combinación perfecta de calidad y estilo hace de este reloj uno de los más vendidos en el mundo. Tres versiones de esta obra maestra están disponibles para usted:

El oro es para aquellos que están acostumbrados a ser el centro de atención.

Blanco — para los amantes de la sofisticación.

Negro — para los adherentes de estilo estricto.

💬 Danny’s comment: Same inconsistencies as with DeepL. Besides, the sentences are grammatically incorrect.

3️⃣ PROMT translation

Este reloj es un arte relojero. Confiable, cómodo y resistente, este reloj tiene un diseño sólido y una elegancia singular. La combinación perfecta de calidad y estilo hace de este reloj uno de los más vendidos del mundo. Tiene disponibles tres versiones de esta obra maestra:

El oro es para los que están acostumbrados a ser el centro de atención.

El blanco es para los amantes de la sofisticación.

El negro es para los seguidores del estilo estricto.

💬 Danny’s comment: The translation is far too literal, the Spaniards don’t talk like that. Some phrases are incorrect, they don’t make any sense. The grammar is pretty much correct.

Danny’s translation

Este reloj es una verdadera obra de arte de la relojería ⌚. Confiable, cómodo y duradero, este reloj se diferencia por su imponente diseño e incomparable elegancia. Su combinación perfecta de estilo y calidad lo hacen uno de los más vendidos en el mundo 🤩. Para usted tenemos disponibles tres versiones de esta obra de arte:

✨ Dorado: para aquellos que están acostumbrados a ser el centro de atención.

✨ Blanco: para los amantes de lo elegante

✨ Negro: para los fieles a un estilo de gala.

Go Potent

Go Potent — ES — tea for better potency

💰 Rate — $34

📊 AR — 40%

Original text

Discover your sexual potential! You’ll have sex anytime, anywhere: on the table, in the car, at the movies, or in your bed.

Your partner will ask for more!

1️⃣ DeepL translation

¡Descubre tu potencial sexual! Prepárate para tener sexo en cualquier momento y lugar: en la mesa, en el coche, en el cine o en casa desde la cama.

Tu pareja dirá: ¡Cariño, quiero más!

💬 Danny’s comment: The translation is far too literal. The text requires proofreading because the Spaniards don’t talk like that.

2️⃣ Bing translation

¡Descubre tu potencial sexual! Disposición a tener sexo en cualquier momento y en cualquier lugar: en la mesa, en el coche, en el cine o en casa desde la cama.

Tu pareja te dirá: ¡querida, quiero más!

💬 Danny’s comment: The translation is far too literal, sentences don’t make sense. The translated text requires proofreading. Besides, the Bing translator misclassified the word ‘querida’ (it’s a feminine noun).

3️⃣ PROMT translation

¡Descubre tu potencial sexual! Estar dispuesto a tener se en cualquier momento y en cualquier lugar, en la mesa, en el coche, en el cine o en la cama.

Tu pareja dirá, cariño, ¡quiero más!

💬 Danny’s comment: The translation is far too literal, the text requires some replacements.

Danny’s translation

¡Descubre tu potencial sexual! 🔥 Para estar preparado para tener sexo en cualquier momento y lugar: en la mesa, en el coche, en el cine o en la cama.

Tu pareja te dirá: ¡querido, quiero más! 😉

Summary

The fundamental problem of online services is that their translations are far too literal, which does not sound natural. Even if the grammar is correct, the effect of the text won’t be as thick as you want it to be.

You might want to use multiple services to double-check the translation and improve its quality. We suggest you choose DeepL from the online translation services listed above. It offers the most accurate translation. Besides, you don’t have to worry about grammar, because DeepL makes the fewest mistakes of all.

In the next article, we will continue to review online translation services and we’ll talk about the online marketplaces for translators.