Today we’re joined by Pavel Shvetsov — an affiliate who not only runs traffic himself but also shares his experience with the community on YouTube and manages his own team. In our conversation, we discussed his journey into nutra, how he chooses offers, what he looks for in partner networks, and how to keep moving forward even when test campaigns are running at a loss.

“It was my first team lead who brought me into nutra”

— How did you get started in affiliate marketing and nutra? What was the hardest part in the beginning, and what became the turning point?

— Basically, it was my first team lead who introduced me to nutra and trained me. Before that, I was running campaigns in other niches with my own products. I already knew how to launch ads, get creatives through moderation, work with landers, and run plenty of tests. What really helped back then were spy tools, a competent team lead, and a solid coder. On my end, I focused on creatives and monitoring lead costs.

“The most reliable way is word of mouth”

— How do you choose offers to run? What criteria matter most to you? And how do you vet partner programs?

— It’s simple: I’ve always relied on spy tools. Of course, personal connections helped me get access to offers that weren’t public yet, which gave me the chance to test new campaigns early. These days, I think the most reliable way is word of mouth and the reputation of the partner network.

“An affiliate should know how to build a funnel”

— You’re not just an affiliate, you also run your own team. When did you realize it was time to start building one? What qualities do you think are most important for an affiliate?

— That happened once I realized I had enough experience in management and scaling. Also, when we fully switched to our own products and offers. To me, the key skill for an affiliate is being able to build a funnel from start to finish — from creatives and landers to getting campaigns into profit. Everything else is secondary.

“We’re equals in the team — so crisis management is the same for everyone”

— How do you keep your team motivated when results don’t meet expectations? Do you have an “anti-crisis” approach?

— Everyone on our team is experienced, and there aren’t that many buyers. Each one already understands what Facebook traffic is like and what kind of issues can come up along the way. I also run traffic alongside them: I share funnels, test angles, and fully understand their challenges. In our team, we’re all equals — so the anti-crisis approach is simple: support each other and stay on the same wavelength.

“Trend #1 is gambling, but AI changes everything”

— How do you see the industry evolving in the next few years? What’s going out of style, and what’s gaining momentum?

— A lot of people will move toward their own products — I’ve been saying this for two years, and we’ve already done it ourselves. I think the number one trend right now is gambling. It’s only going to grow, and more affiliates will move into that space. At the same time, traffic costs will keep rising. If advertisers don’t come up with fresh offers, funnels, and ways to update the niche, things will get harder.

The biggest trend, though, is AI. It’s already replacing entire departments, and with chatbots emerging, new funnels will appear. The niche will evolve faster and faster.