Sometimes the best bundles are born not from tests and brainstorms, but from fatigue from them.
June 1 — zero inspiration, zero ideas, but there was still an offer bookmarked — Glucalma (Low Price). A supplement for blood sugar control, GEO — Mexico, payout $27 per confirmed lead. I immediately went to my account manager for an increase, since the default public payout was $23.
I decided to just launch and forget — no overthinking, no sleepless nights of testing, no constant edits.
Traffic: Facebook + Instagram (no placement split)
Target audience: men and women 40+, interests — health, diabetes, natural supplements, pharmacies.
Creatives: took from spy tools, adapted for Mexico — split-tested a video with an elderly woman and the message “Cuidar de ti nunca fue tan fácil.” Added Spanish voiceover and subtitles — simple, native, human. In parallel, ran static creatives with the same message + requested product photos from the account manager — helped create a few “life photo” statics.
Landing page: standard from the affiliate network, slightly cleaned up the design — removed extra blocks, strengthened the “Ordenar ahora” button, added a timer.
Pre-lander: also from spy tools, edited the copy with GPT in native Spanish and adjusted the reviews to look as natural as possible.
Keitaro and flows:
Main flow: MX mobile → pre-lander → landing page
Trash: VPNs, bots, strange user agents and IPs redirected to a white page “Gracias, su solicitud ha sido recibida.”
Filters: required country MX and validation of user-agent + IP at entry.
Proxies: resident Mexican IPs — stable, clean, no bans. All summer — zero crashes, zero “Account disabled.” The campaign ran in the background, with light monitoring every few days.
Launch dynamics:
Days 1–3 — almost no traction, Facebook was “probing” placements.
Days 3–5 — Facebook started finding the audience, video creatives with voiceover performed steadily, added rotation frequency to statics.
August — everyone hit a slump: conversion dropped, cost per lead jumped noticeably, but I handled it with creative rotation, frequency cuts, and stricter traffic filters in Keitaro.
Launch period: June 1 – August 31. The offer turned out to be new and durable — leads came in steadily even without active tweaks.
Earned: $3,483 net
Average approval: 36.2%
Payout per lead: $27
Average valid lead cost (Facebook): about $4.70
ROI: ~112–115%
Confirmed leads: 129
Total submissions: 356
What worked: Spanish-voiced UGC videos, subtitles, a clean pre-lander, proper trash filtering, and strict rules in Keitaro.
What didn’t: night-time placements, younger audience under 35.
Postscript: from mid-September — around the 14th–16th — there was a noticeable drop; after that, performance recovered, but that’s a story for another time.
