The EtoLegko team is one of the most notable in the traffic arbitrage industry. Today, they consistently drive 8,000+ leads per day, work with 70+ specialists, and actively scale into new verticals. We sat down with Anton from the team’s BizDev squad to talk about their beginnings, their first offer, and the everyday challenges of traffic arbitrage.

“Nutra is evergreen: creativity, control, and freedom to test”

— Your team started long before entering affiliate marketing. You tested various verticals, but your experience proved most relevant in Nutra. Why this vertical? Is gambling too competitive? Crypto too expensive?

— We spent many years running a performance marketing agency, essentially doing the same work but in “white hat” verticals and on client budgets.

When we entered affiliate marketing, we tested crypto, gambling, dating, PINS, and more. In the end, Nutra fit best: it allows creativity and testing, with hands-on work on landing pages and lead capture forms.

Gambling is oversaturated: high competition, strict compliance, and a high entry barrier. Crypto is expensive, volatile, and hype-dependent.

Nutra, on the other hand, is evergreen: stable demand, large volumes, flexibility across GEOs and formats. Most importantly, we can directly influence results—creatives, funnels, landing pages, everything is under our control.

Now that we’ve built systematic funnels and internal processes, we’re also scaling into other verticals like gambling and dating wherever the economics make sense.

“The first offer gave us traction and revealed the system mechanics”

— What was your first offer, and how do you choose offers now? Do you prioritize the niche, or just the payout and available pre-landers?

— Our first offer was a prostatitis product—simple, understandable, and quick to get feedback. The payout wasn’t huge, but it gave us traction, taught us the mechanics, and helped us get initial approvals.

Now, we choose offers holistically, not based on a single metric. We consider:

• Product quality and conversion rate
• Stability of the affiliate network and reliability of management
• GEO scalability
• Availability of pre-landers and creatives

The niche matters too. We already have tested funnels and bundles, so we pick offers that fit. In recent months, we’ve started testing gambling and dating verticals, but the principle remains: stability, approvals, and solid economics.

“The first offer was on LeadRock”

— Alen mentioned in a recent voice chat that your first Nutra offer was launched on LeadRock. From a BizDev perspective, what do you focus on when choosing an offer?

— Yes, our first Nutra offer was on LeadRock—and that was no coincidence.

From a BizDev standpoint, I look at three key factors:

1. Communication – how fast and constructive the manager responds
2. Flexibility – in rates, GEOs, and testing; willingness to grow together
3. Trust and transparency – no surprises with approvals or payouts

LeadRock met all these criteria, plus they provide convenient analytics, API integration, and a collaborative approach to growth.

Now that we’re expanding into other verticals, this approach has only strengthened. We choose partners for the long term, not just a one-off offer. A bonus: in-house products, allowing maximum profit for everyone without losing to commissions.

“We choose partners for long-term growth”

— How do you pick which affiliate network to work with? Only rates and GEOs, or do you consider trust?

— We don’t chase numbers for the sake of numbers. For us, a network needs to be reliable. We look at:

• Reputation – how they pay, their track record, case studies
• Support – a manager who knows the game and solves problems
• Terms – rates, exclusives, tests, guarantees, compensations
• Tools – API, feeds, postbacks, user-friendly interface

If a network is new but shows engagement and willingness to grow, we give it a chance—but carefully, starting with tests.

With the team growing and volumes increasing (we’re actively moving into gambling and dating), reliability has become even more critical.

“Don’t wait to start: energy and systematic work make all the difference”

— Today you drive 8,000+ leads per day, have a 70-person team, and were the first to claim a MacBook in LeadRock’s loyalty program. What advice would you give beginners? Is there a chance to join your team?

— We maintain 8,000+ leads daily, our team has grown to 70, and we’re scaling into new verticals—beyond Nutra, we’re now active in gambling and dating.

This is not the result of one lucky funnel; it’s a systematic approach: constant testing, analytics, and learning.

Advice for beginners: don’t wait. Action is more important than perfect conditions. Launch campaigns, analyze, optimize.

Also, don’t be afraid to join a team—going solo is harder today. We always have openings: media buyers, content, creatives, design, support. If you’re eager to learn and work hard, there’s a chance to join. Energy and commitment matter most.

We’re also open to collaborating with new advertisers who haven’t yet worked with us.

EtoLegko is a prime example of how a systematic approach and the right partner choices can scale a business to serious volumes. At LeadRock, we’re proud to be part of their success story.